Client: ESPN

Title: NBA Regular Season 2013-2014 Digital Campaign


Challenge:

  • Promote NBA coverage on ESPN and ABC in the digital space. Give the client control over the campaign.

Solution:

RED developed a dynamic ad campaign in HTML5 with real-time scoring.

  • To increase the viewership of the many NBA games on ESPN and ABC, ESPN needed a way to seamlessly promote multiple game times, teams, players and networks.
  • We developed a dynamic campaign in HTML5 that displays the score of the promoted game in real-time.
  • A complex admin system gives the client control over the campaign, allowing them to swap out different mages, team match-ups and other variations of creative content on the fly.

Regular Season 300x250






  • 2013 NBA Christmas tripleheader was ESPN’s most-watched and highest-rated Christmas tripleheader ever